Andrea's Place Branding
Client: Andrea's Place Styling Salon
Problem
Andrea’s Place Styling Salon had been in operation for over 20 years with a basic logo and no comprehensive brand system. As the salon added younger stylists and nail technicians, there was a growing need for a cohesive visual identity and a stronger digital presence. The business required a new logo, brand guidelines, social media presence, and website to support stylist promotion while still appealing to families and clients of all ages.
Solution
The rebranding process began with a questionnaire to understand the owner’s goals, preferences, and vision for the salon’s future. Based on this input, a modern design approach was developed that avoided overly trendy elements to maintain broad appeal. A light, natural color palette was selected to create an inviting and approachable atmosphere. Social media content was designed to highlight daily life in the salon and showcase stylist work while consistently incorporating brand colors, textures, and visual elements to build recognition and cohesion across platforms.
