Veloura Perfume Packaging
Client: Veloura
Problem
Veloura needed an outer box to house their perfume bottle that would reflect the brand’s luxury positioning. The packaging needed to communicate the richness of the floral scents while appealing primarily to an older audience, with enough visual interest to also resonate with a younger, more eclectic consumer.
Solution
A deep plum and burgundy color palette was selected to convey richness and luxury, as saturated tones are commonly associated with high-end products. The floral collage elements were inspired by handmade wallpaper traditions from England and France, referencing craftsmanship and exclusivity. To reinforce this sense of heritage and elegance, figures dressed in 1920s attire were incorporated, evoking a golden-age, old-money aesthetic. An Art Deco–style typeface was chosen to complement the era and unify the visual system.
