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Oracle Beer Cans

Client: Oracle Brewing

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Problem

Oracle Brewing needed custom beer cans to support a Poetry Prize event featuring beers inspired by poems by Theodore Roethke. The event required packaging that could represent each poem while also functioning as a cohesive visual system tied to the overall experience.

Solution

Each poem expressed a distinct tone and emotion, requiring a design system that could differentiate individual beers while maintaining unity across the set. An abstract visual approach was chosen to reflect the interpretive nature of poetry and Roethke’s thematic depth. A consistent visual language was established across all three labels, with unique central compositions used to convey the mood of each poem. Design elements intentionally extended beyond traditional label boundaries to emphasize the expansive and emotional qualities of the source material.

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Results

The final set of beer cans functions both as individual designs and as a unified collection representing the Poetry Prize event. The labels successfully accommodate required government text and maintain legibility within the physical constraints of a cylindrical can, ensuring the designs translate effectively from concept to production.